PARTNER BRIEF · 2026

50 cities.
One future.

Hands-on AI capability for the whole country. Not just Budapest. A travelling, in-person experience that turns fear of AI into skill, openness and courage. We invite you to own this story with us.

50cities · pilot
5,000people in person
2026july-september
City 01 · Summer 2026City 50 · September 2026
STOP 01
The gap

AI opportunity stops at the Budapest city limits.

In smaller cities and towns, people meet the AI shift through fear, FOMO and myths. Not tools. Not guidance. A Budapest-level workshop costs around 100,000 HUF (300 Euro) per person. For most of the country, that door is closed.

  • Skills, jobs and confidence concentrate in the capital
  • Parents and leaders navigate AI with headlines, not experience
  • A country-sized divide between those who can use AI. And those left behind

Future Tour = Workshops in their town, at a tenth of the Budapest price.
Your contribution is their invitation.

Future Tour workshop in Hungary
Concept visualization
WHY
Why this matters now

Let's find the people the spotlight skips.

Future Tour mission across Hungary
Concept visualization

Hungary's next innovators, creators, and community leaders are already out there. Far too many of them stay unseen. Everyone deserves a chance. As the saying goes: "Behind every person who believes in themselves is someone who believed in them first." We're here to be that spark.

Help us open the doors for Hungary's next generation of builders.

STOP 02
The tour

Three rooms. One day. Every city.

A pilot across 50 Hungarian cities by end of September 2026, followed by a 14-month national tour through December 2027. The method is simple and proven: people don't sit through slides. They make things, fast, with real AI tools, and walk out with skill, openness and courage.

Morning

Leaders

A future-readiness workshop for company owners and decision-makers: what AI changes, and what to do about it.

Afternoon

Builders & dreamers

Hands-on creation for curious individuals, founders-to-be and career-changers. Real tools, real output, same day.

Evening

Parents

A free talk on raising children for an AI future. Answers instead of anxiety. Our widest, warmest room.

STOP 03
The audience

5,000 people. Hours of attention. Not impressions.

Every one of them in person, multi-hour, fully engaged, actively reshaping their relationship with technology while your brand stands beside them.

~1,000

company leaders & decision-makers

~1,250

founders, freelancers & career-changers

~3,000

parents, family decision-makers

The future isn't waiting. It's being built together
Concept visualization
STOP 04
Reach

Reach is a layered asset, not a number.

Pre-event promotion

Every city hears we're coming. Local press, social, community channels.

In-person experience

Multi-hour, hands-on experience with your brand in the room.

Content library

Video and posts from every stop. Assets your team can reuse long after.

PR & earned media

A national story: AI opportunity beyond the capital.

Impact report

A structured post-tour report with real human outcome stories. Proof, not vibes.

STOP 05
The signature mechanic

Your audience doesn't watch the ad. They make it.

Participants learn AI by creating real content against a real brief, including creative concepts for the partner brand. The best work is curated and shared with you: a user-generated content engine at a fraction of agency cost.

  • Approved brief + brand-safety review gate. Your brand is protected, never exposed
  • Voluntary, learner-first: the exercise serves the participant, then the partner
  • The deepest brand association: gratitude. "Your company is bringing international-level skills to their town."
Participants creating real brand campaigns. Made by learners
Concept visualization
STOP 06
Partnership

Four ways in. One founding seat.

Founding / Title Partner

Own the narrative

One brand. Category-exclusive across the entire tour.

  • Stage presence & product showcase in 50 cities
  • Lead access & the UGC engine
  • Founding-rate lock for the 14-month national tour
  • "Official AI-future partner of Hungary" positioning
Category Partner

Exclusive in your field

Category exclusivity with core visibility and access.

  • Branding at all three daily events
  • Curated lead access
  • Content & report inclusion
City / Activation Partner

Your cities, your story

Specific cities or regional clusters.

  • Local visibility & activation
  • Regional press inclusion
Performance Layer

Pay for outcomes

For fintech partners: qualified sign-ups and lead generation.

  • UTM-tracked attribution
  • Per-qualified-lead structure

Investment levels are shared in discussion and tailored to each partner's goals.

STOP 07
Why us

We've built things like this before.

Future Tour is presented by SAS Academy, an accredited education company with experience delivering programs across Hungary, Mexico and the UAE.

Behind the tour is a team that has built schools, national initiatives, community programs and AI learning experiences years before they became mainstream. This team builds the work first. The talking comes later.

Real programs. Real people. Already delivered.

SAS Academy community event Keynote and workshop day SAS Academy learning session
See more moments
AI training program Classroom workshop SAS community moment Youth program event Builder cohort session Workshop group in session Hands-on learning workshop Community learning program SAS Academy media appearance Live podcast recording Training cohort Women in technology program Technology learning event AI education workshop Working session with students Esports and education meetup Builder workshop Hands-on AI workshop Creative technology cohort Community learning circle Workshop day Classroom session Training cohort in session Mexico camp community program

25+ years building · Hungary · Mexico · UAE

Renata Kecskés
Renata KecskésFounder · SAS Academy · Future Tour
STOP 08
The result

You're not buying attention. You're becoming part of a memory.

A teenager will never remember a billboard. A parent will never remember a banner ad. But they will remember the day a brand showed up in their city and helped them build something real.

Imagine, one year from now:

  • "I was 16 when our team created a real campaign for a global brand."
  • "A company we trust brought this workshop to our town. My daughter finally understood how money actually works."

What we're building toward

That's the difference between advertising and participation. Between being seen and being remembered.

Future Tour activation. Community building a campaign together
Concept visualization
Future Tour workshop. Participants designing brand campaigns
Concept visualization

Thank you for taking the time to read this. I know your inbox is full and your calendar is fuller. The fact that you made it this far means more than you realise.

Renata

Next step

The founding year happens once.

Enter at founding-partner terms. Category exclusivity and preferential rates locked before the proven, premium 14-month national tour. The first mover owns the AI-future narrative in Hungary.

Book a partner conversation
Renata Kecskés